I could summarize who I am and my story in a simple word: entrepreneur. Not in the most common sense, namely as an empty label designating someone who manages a company, but in its deepest and most radical meaning. By digging all the way back to the origins and etymology of this frequently used word, we discover that "entrepreneur" comes from "entreprendre", whose original meaning is "to undertake" or "to learn." An entrepreneur is, therefore, someone who learns. And someone who learns from life and applies their growing experience to improve themselves, their actions, the people, and the groups around them. So, I can only consider myself such because from the beginning, when I worked as a videomaker and photographer specializing in the real estate market, all I did was learn.
About us
Founded in Lugano in 2012, red_studio travels the world (and a few sets) to turn ideas into stories that are hard to forget. For over 14 years, we've been dismantling and reassembling narratives with creativity and a touch of madness, until they spark that unique essence. The result? Videos that amaze, engage, and make you want to dive into the next adventure. We are the ones who don’t settle for ordinary shots, always looking for the perfect angle, the right lighting, and that bit of creative madness that makes all the difference. Because, let's be honest, the world is full of flat content. We, on the other hand, want to create something iconic and unforgettable. From an emotional spot to a brand video, from photos that look like they belong on a movie cover to productions that make people talk (and sell), our goal is to tell your story in a unique, intense, and memorable way. If you’re looking for someone to hit REC and produce something boring, well, we’re not the right fit. But if you want a team that knows how to blend creativity and technique to turn your vision into a masterpiece… welcome to the right place.
The FounderGianni Vacca.
Originally a videomaker and photographer in the real estate market, he founded the production studio Wall Screen Video in 2014.
In 2019, he founded Red Studio with the challenge of curating all the aspects of the image of his clients.
Abous us.
