Masaba Coffee.

The company was founded by Jean-Claude Luvini, a former HR consultant of South African origin. The project took shape in 2011, after an experience in Uganda in 2010 with a volunteer organization (ACT-U), which introduced him to the world of coffee and its social impact. Masaba Coffee’s guiding philosophy is “Good Coffee in Good Company”, encapsulating the desire to combine coffee quality with social commitment, both in Uganda and in Ticino.

Masaba Coffee entrusted us with the production of a video designed to deeply convey Jean-Claude’s values and his mission, with the goal of supporting the crowdfunding campaign. The project took the form of a documentary, built around a series of interviews collected from the south to the north of Switzerland.

Masaba Coffee has successfully completed its crowdfunding campaign, surpassing all expectations: 199% of the target reached, with CHF 927,000 raised and 189 investors involved. The promotional video created for the occasion supported the launch and communication of the campaign, helping to convey Masaba’s vision and values in an authentic and effective way.