Raiffeisen Bank.

Founded in Switzerland in 1899 as a credit cooperative, Raiffeisen has grown over the years to become one of the country’s leading financial institutions. It offers banking, investment, and lending services while maintaining its commitment to the community and to cooperative values. Today, it stands as a key pillar of the Swiss economy and society.

For the fourth time, Raiffeisen entrusted Red Studio with the creation of its Christmas TV commercial. The objective was clear: to tell an authentic, heartfelt story that reflects the bank’s commitment to its community throughout the entire year. Following the initial briefing, our team developed an original narrative concept and a script tailored to the client’s communication goals, transforming an institutional message into a universal and emotionally driven story. We handled every stage of the creative and production process — from writing and directing to shooting and post-production — ensuring cinematic quality and full alignment with Raiffeisen’s values. The result is a TV commercial that not only meets the brief, but elevates it, strengthening the collaboration we began with the 2022 campaign, “For a More Sustainable Christmas.”

In 2023, Raiffeisen chose us once again, this time for the production of their national TV commercial for the entire Swiss market, working directly with the headquarters in St. Gallen. The campaign claim, “What Makes Us Unique: Proximity,” expresses one of the bank’s core values and guided us in crafting a story that is simple, human, and immediate. To visually translate this concept, we recreated a full Raiffeisen-style branch front desk entirely inside a studio, carefully designing the set, layout, materials, and lighting to achieve a credible and narrative-driven environment. The cast, made up of nine actors, allowed us to portray a variety of everyday moments typical of the bank–customer relationship: gestures, attention, and small moments of proximity that reflect the brand’s values. The production involved a complete crew — direction, cinematography, art department, sound, makeup, wardrobe, and post-production — working with precision and coordination to deliver a polished, elegant result perfectly aligned with Raiffeisen’s identity.

Raiffeisen Group first approached us in 2021 with the need to create a TV commercial to celebrate Christmas. Once we gathered all the necessary data, our team crafted a story that perfectly aligned with the client's requirements. With utmost professionalism, we not only met but exceeded their expectations, leading to the production of a second Christmas TV spot in 2022, focused on the theme of “a more sustainable Christmas.”

The making of the Raiffeisen Christmas commercial was a true cinematic undertaking. Working entirely inside a studio, we recreated a complete winter world from scratch — combining set design, practical lighting, and VFX to bring the story to life with warmth and authenticity. A full cast of professional actors, supported by a highly skilled crew, allowed us to elevate every detail, from performances to camera movement. In total, more than twenty professionals collaborated on set, including direction, cinematography, art department, styling, sound, and post-production. The result is a production that reflects the care, coordination, and craftsmanship behind it — a reminder that even the simplest-looking scenes often hide a world of creative work, teamwork, and precision. Se vuoi posso creare anche una versione più breve, oppure una più tecnica in stile breakdown (set design, camera, luci, crew, VFX, ecc.).