Drift Angle.

Drift Angle was born from a passion for 4 wheels and the experience of drifting. An idea that started almost as a game and turned into an adrenaline-filled event, which brings together twice a year, many amateurs who want to learn the art of drifting, or simply have fun in company. With the beautiful Michelin track of Ladoux as a training ground, and many high-caliber instructors behind it, Drift Angle has everything it takes to be a successful event.

The red_studio team left for France to film this event dedicated to great motoring and drifting enthusiasts. Our goal was to document the event, both with videos and photographs and to create a teaser that had a high visual impact.

Documenting through videos, but also capturing the moment with an image that captures the thrilling moment in which the car is unleashed. We captured the best moments of the day, as well as taking care to always photograph all the participants.

With the material collected to witness the event, and create the cinematic teaser, we also took care of using it to produce content that was suitable for social media, using themes and songs that were trending for our client's target.

Our service was 360° and we therefore took care of giving a new face to the event logo. We needed a young, sporty look that would convey that feeling of exclusivity, so the new logo was born combined with a fitting motto: "Drift Like a Pro."