Freetime Cycling Team.

For the second consecutive year, Red_Studio acted as Media Partner and Sponsor of the Freetime Women Team, the official U17, U19 and U23 women’s road cycling team based in Ticino, Switzerland. For the 2026 season, we developed and produced the team’s official launch film, handling creative concept, direction, cinematography and post-production. The objective was to craft a powerful visual narrative capable of expressing identity, ambition and long-term vision — positioning the team as a leading reference in women’s youth cycling while strengthening its brand value for partners and sponsors. The film premiered at the Palazzo dei Congressi di Lugano during the official season presentation event. This project reflects our approach to sports storytelling: transforming performance, territory and values into a cinematic narrative that elevates brand perception and creates tangible communication impact.

The Freetime Women Team approached us with a clear objective: strengthen their brand identity and increase their ability to attract strategic partners in support of Switzerland’s first structured U17 and U19 women’s cycling project. We developed a strong narrative concept designed to translate ambition and long-term vision into a high-impact visual story. Through creative direction, full-scale production and cinematic post-production, we delivered an energetic and motivational launch film aimed at positioning the team with authority and enhancing its attractiveness to sponsors and institutions.

Alongside the launch film, we reinforced the team’s visual identity through a dedicated photography production. Dynamic action shots combined with structured athlete portraits helped establish a professional and cohesive brand image, elevating perception and clearly differentiating the project from an amateur context. All content was strategically designed and optimized for digital and social distribution, ensuring visual consistency and strong communication performance across platforms.