Opendent.

We worked on the video production of the launch spot of Opendent (Plaque Detector), the first plaque detector for home use, which allows patients to always be aware of the health of their smile, and the dentist to monitor their patients remotely.

We created the video production of the spot for our partner ANUBI, took photos for the social and web promotion of Opendent and created two video tutorials useful for teaching how to use the device directly from the application.

During production it was essential to collect photographic material for the website and product marketing as well as the production of the commercial video and tutorial.

Our team was divided and organized in such a way as to be able to manage the setup with the scenography first, the video production moved first, alternating between one scene and another with the photography team. In this way we optimized the entire production, managing to obtain the maximum in ONLY 1 day of production!