Raiffeisen.

Founded in Switzerland in 1899 as a credit cooperative, this institution has grown over the years to become one of the leading financial institutions in the country, offering banking services, investments, and loans while maintaining its commitment to the community and cooperative values. It represents a crucial cornerstone of the Swiss economy and society.

Raiffeisen Group first approached us in 2021 with the need to create a TV commercial to celebrate Christmas. Once we gathered all the necessary data, our team crafted a story that perfectly aligned with the client's requirements. With utmost professionalism, we not only met but exceeded their expectations, leading to the production of a second Christmas TV spot in 2022, focused on the theme of “a more sustainable Christmas.”

For the fourth time, Raiffeisen entrusted Red Studio with the creation of its Christmas TV commercial. The objective was clear: to tell an authentic, heartfelt story that reflects the bank’s commitment to its community throughout the entire year. Following the initial briefing, our team developed an original narrative concept and a script tailored to the client’s communication goals, transforming an institutional message into a universal and emotionally driven story. We handled every stage of the creative and production process — from writing and directing to shooting and post-production — ensuring cinematic quality and full alignment with Raiffeisen’s values. The result is a TV commercial that not only meets the brief, but elevates it, strengthening the collaboration we began with the 2022 campaign, “For a More Sustainable Christmas.”

The making of the Raiffeisen Christmas commercial was a true cinematic undertaking. Working entirely inside a studio, we recreated a complete winter world from scratch — combining set design, practical lighting, and VFX to bring the story to life with warmth and authenticity. A full cast of professional actors, supported by a highly skilled crew, allowed us to elevate every detail, from performances to camera movement. In total, more than twenty professionals collaborated on set, including direction, cinematography, art department, styling, sound, and post-production. The result is a production that reflects the care, coordination, and craftsmanship behind it — a reminder that even the simplest-looking scenes often hide a world of creative work, teamwork, and precision. Se vuoi posso creare anche una versione più breve, oppure una più tecnica in stile breakdown (set design, camera, luci, crew, VFX, ecc.).