Monte Generoso.

Monte Generoso is the ideal destination for leisure time. The campsite in Melano creates a unique lakeside atmosphere, characterized by the railway and the iconic Buffet Bellavista grotto.

Every visit transforms into an experience!

Monte Generoso has evolved its identity with a refreshed logo, highlighting its four distinctive services, making it an ideal destination for nature lovers.

Our goal has been to visually narrate all four facets that constitute Monte Generoso, aligning with the brand's target audience.

Several photo sessions were organized, each specifically focused on showcasing one of the four services provided to our customers: camping, train, Bellavista, and Fiore di Pietra.

A comprehensive effort that demanded months of careful planning, scheduling, and weeks of filming to capture the essence of each day, from the foothills of the mountain to its summit.